I went to a short deck presentation on promoting your work online. The theme was that you are the advertisement for your work. So act professionally always. Be known for delivering the goods. Update social media on a schedule. Spend around an hour a day on this activitiy. Guest blogging can drive good traffic to your site.Build relationships. Your fan base will most likely be people like yourself. Look and see who covers you in the press. Email them. Don't be discouraged if people say you suck. It is going to happen. Tweet during the business hours of 9am to 5pm. Reply to tweets frequently. Treat Twitter like a chat room. The months of December and January are going to be dry no matter what.
Try to reach the prime influencers. Look to Klout for determing who they are. Bloggers are usually volunteers. Help them reach their goals. Know that they want to do little work. Give them something they can cut and paste. Tell people what you want them to do. This is the call to action. It works.
