Webcomics have been exploding in popularity over the last 10 years. To be successful you need to hustle. You can save money by putting in a lot of effort. Do your marketing using old school face-to-face methods. Go to local conventions. Network there.General web advertising makes use of Google AdWords. However anime and webcomic specific ads can be purchased through Project Wonderful. You can also be a publisher for them and make money by hosting their ads on your site. Note that you need to pay $10 to start out with a Project Wonderful account.
It is highly recommended that you get your own webh site. Your URL will be your identity. Build up some content first. Then turn to ads to drive users to your site. You must be even more established to get success using KickStarter to raise funds for your projects.
More on webcomics later.
